Your Areas of Excellence

Good news! You already contain all the gifts you need to create the life you are capable of having.

I know what I am good at, and what I am not. I lack patience for all things with an on button, but I can organize and move like a hidden superpower. I can write quickly, but math requires more time. We can’t have all the gifts, right?

The reality is that you contain all the gifts you need to create the life you are capable of having. Do you know what these gifts, talents, or abilities are? Are they being optimized?

When talking about business, if you were in a contest with your competitors, what prize would you win?

Science tells us that through Transactional Analysis people change when they encounter another person. This makes us all responsible for what happens in our futures, no matter what has happened in the past. This is like the theory of self-responsibility which suggests that by uncovering our own special talents and applying these to our lives, we will obtain the outcomes we seek. But these abilities and talents must be fine tuned and maintained, like all the other assets we possess.

Can you think of people you have met that emulate the characteristics of someone who is excellent at something? These people tend to be joyful in applying their gifts, others can feel their energy, and they work consistently on just getting better and better.

The foundational principle here is that you will be truly successful only to the degree to which you become fully excellent at the most important part of your work.

Looking ahead, you can also apply this practice to your business. To be excellent in five years you need to be exceptional at X, Y and Z. This will take you to the top 10% of your field. Once you decide what these are, start building those exceptionalities now.

Want to learn more? Let’s connect.


Adapted from “Clarity 1.8 Identify Your Areas of Excellence” by FocalPoint Coaching and Training Excellence, Copyright 2018, by Brian Tracy and Campbell Fraser. Reprinted with permission.

Julie Entwistle MBA, BSc (OT), BSc.

Julie Entwistle is an ICF Associate Certified Coach who works with business owners and professional service providers.

Julie helps her clients by building their business YOU - confidence so they can run, grow, and develop legacy practices that are focused and optimally successful. Julie knows that when professional service businesses do better, their clients also benefit. She knows this because she was one! Prior to becoming a coach, Julie was an independent owner of her own healthcare business before successfully merging, growing, and selling the practice. As an owner Julie had her own business coach, and this was a key element in her success.

Academically, Julie has degrees in Health Studies and Gerontology and Health Science (Occupational Therapy) from the University of Waterloo and McMaster, respectively, and an MBA from Wilfrid Laurier. She attended Queens University as a part-time Doctorate student prior to discontinuing her studies in 2023. Julie is also a Chartered Director and has Board and governance experience.

Julie grew up in a franchise family, so business is in her DNA. She has raised four daughters who are off writing their own stories as young adults. Julie is active and fit with a black belt in Karate, a competitive golf game, and enjoys many other sports. She believes in authenticity, showing kindness to all living things, and is happiest when helping others to build their own wealth and wellness.

Find Julie on LinkedIn at: linkedin.com/in/julieentwistle

https://www.businessyou.ca
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