Understanding and Applying the 80-20 Rule

80% of the results you achieve will be produced by 20% of your efforts.

Understanding the 80-20 Rule

Ah, the famous 80-20 rule.

What does this mean? Well, it is a derivative of an economic principle that basically explains that 80% of the results you achieve will be produced by 20% of your efforts.

This is easily applied to business too. 20% of any of your efforts will contribute to 80% of your results (including marketing efforts to leads, customers to sales, products to revenues, etc.).

Applying Pareto's Law to Time Management

What has all this to do with personal productivity? A great deal. Pareto’s Law is one of the single most powerful principles you can apply to optimize personal productivity. When applied to the practice of time management, Pareto’s Law produces remarkable results.

To be most productive, you can:

  1. Do more of certain things.

  2. Do less of certain things.

  3. Start doing something you are not currently doing.

  4. Stop doing something you are currently doing.

Leveraging Time Tracking

You can figure out what these “things” are through time tracking. Here is where you will understand what your high value activities (the ones that produce 80% of your results) and your lowest value activities (the 80% of your day that contributes to little value) consist of. Once you know this, you can decide to adjust your time towards the high value activities and away from the others.

Another way to differentiate between high and low value activities is to calculate your hourly rate (your income divided by 2000 = your hourly rate) and to ask yourself “would I pay someone my rate to do this task?” I had this conversation with one CEO who was assembling gift boxes for her staff one the evening. A nice gesture, but not something she would pay someone her own hourly rate to complete.

Time tracking is such an effective way to give yourself a wake-up call for ineffective time use. Give it a try and analyze your findings. Start to adjust how you see your activities and watch the changes to your productivity that will result.

Want to learn more? Let’s connect.


Adapted from “Effectiveness 2.3 Focus Your Time Paretos Law” by FocalPoint Coaching and Training Excellence, Copyright 2018, by Brian Tracy and Campbell Fraser. Reprinted with permission.

Julie Entwistle MBA, BSc (OT), BSc.

Julie Entwistle is an ICF Associate Certified Coach who works with business owners and professional service providers.

Julie helps her clients by building their business YOU - confidence so they can run, grow, and develop legacy practices that are focused and optimally successful. Julie knows that when professional service businesses do better, their clients also benefit. She knows this because she was one! Prior to becoming a coach, Julie was an independent owner of her own healthcare business before successfully merging, growing, and selling the practice. As an owner Julie had her own business coach, and this was a key element in her success.

Academically, Julie has degrees in Health Studies and Gerontology and Health Science (Occupational Therapy) from the University of Waterloo and McMaster, respectively, and an MBA from Wilfrid Laurier. She attended Queens University as a part-time Doctorate student prior to discontinuing her studies in 2023. Julie is also a Chartered Director and has Board and governance experience.

Julie grew up in a franchise family, so business is in her DNA. She has raised four daughters who are off writing their own stories as young adults. Julie is active and fit with a black belt in Karate, a competitive golf game, and enjoys many other sports. She believes in authenticity, showing kindness to all living things, and is happiest when helping others to build their own wealth and wellness.

Find Julie on LinkedIn at: linkedin.com/in/julieentwistle

https://www.businessyou.ca
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