Empowering Healthcare Professionals: Conversations and Coaching for Success

Apr. 15

Written By Julie Entwistle MBA, BSc (OT), BSc.

The tips in this article care of Entrepreneur.com are exactly the conversations I am having with clients who are Healthcare Professionals.

Sales

In private health care, people feel especially uncomfortable with "selling." They benefit from working through exactly what they are offering, and how to communicate that in a way that is authentic and honest. Creating a sales strategy, and layering this with a sales plan is exactly what we are doing together.

Branding

There are differences between a brand, branding, and a brand promise. All are necessary to get noticed, to get hired, and to keep customers. Consistency is key, and people benefit from the conversations we have around this.

Social Strategy

Many health care professionals find social media daunting. Regulators make them fearful of having a public opinion, and the time and effort to develop content (on brand) is also not where professionals want to spend their time. Social doesn't have to feel this way, and the pros and risks of not engaging are an important conversation to have with your coach.

Press

This is where my opinion differs from this article. For many in health care they just want to do good work. Limelight is not on their agenda. But being known as a thought leader, being seen as an expert in their field, and having opportunities to speak about this publicly can be an important part of your brand and your business.

Action

Action is one of the three "A's" of coaching. Without action there is no movement. This is why people come to me in the first place. Not because they can't "act," but because they want to act optimally, consistently, and with efficiency and intention.

This article really encourages people to find a coach that has done what they are trying to do. Personally, I am health care professional who grew and sold a private rehabilitation company. It took me 7 years to establish my brand and another 7 to build and sell. I had a coach. I got an MBA.

Coaching works.

Benefits of CoachingHealthcare ProfessionalsBusiness Strategy

Julie Entwistle MBA, BSc (OT), BSc.

Julie Entwistle is a Certified FocalPoint Business Coach and works with business owners and professional service providers.

Julie helps her clients by building their business confidence so they can run, grow, and develop legacy practices that are focused and optimally successful. Julie knows that when professional service businesses do better, their clients also benefit. She knows this because she was one! Prior to joining FocalPoint, Julie was an independent owner of her own healthcare business before successfully merging, growing, and selling the practice. As an owner Julie had her own business coach, and this was a key element in her success.

Academically, Julie has degrees in Health Studies and Gerontology and Health Science (Occupational Therapy) from the University of Waterloo and McMaster, respectively, and an MBA from Wilfrid Laurier. She attended Queens University as a part-time Doctorate student prior to discontinuing her studies in 2023. Julie is also a Chartered Director and has Board and governance experience.

Julie grew up in a franchise family, so business is in her DNA. She has raised four daughters who are off writing their own stories as young adults. Julie is active and fit with a black belt in Karate, a competitive golf game, and enjoys many other sports. She believes in authenticity, showing kindness to all living things, and is happiest when helping others to build their own wealth and wellness.

Find Julie on LinkedIn at: linkedin.com/in/julieentwistle

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