25 - Have an Erin: Your Success Mirrors the Company You Keep

a photo of pink flowers and an open spiraled notebook on his desk with writing in the notebook saying "50 years 50 lessons, Lesson 25, have an Erin"

50 Years, 50 Lessons

Lesson 25: Have An Erin - Your Success Mirrors the Company You Keep

We are the company we keep.

The people in our lives say a lot about us. Who we align with, what we tolerate, and our values.

If I reflect on my 50 years, I can recall the people in my life who have been an instrumental part of my success.

In my early days as an OT, I had the most amazing OTA who worked closely with me. She handled my clients perfectly. I was always grateful for the services she provided and the brand she was helping me to create as a professional.

Then I hired office help who started part-time and moved into a full-time role. That wonderful support was there through the early days when we had to figure things out, pivot as the business grew, and brought on new people – all while my four young kids were trying to get her attention through my home-office glass door.

Some of the OTs I brought on over the years became, and remain, my closest confidants. We went through a lot together and did great work. You know who you are.

Then there was Brenda. Love that girl. She brought life to me and my business when I needed new energy. She shared my vision for a work future that we knew we could create through partnership. We also knew we would be better together. She signed up with bells on. Together, we did great things.

Now I have my Erin. Love her too. She takes my stuff and takes it from decent to great. She takes on tasks with enthusiasm and moves my work forward faster than I can. I am grateful she gives me her time, her positivity, and her passion.

When I talk to my clients, they all have their “Brenda” or their “Erin.” They have aligned themselves with someone whom they absolutely trust and rely on to help them bring their business visions to fruition. These are their support team – and are often far more than simply “admin.”

What is important to realize is that none of these people were “costs” to my business. I don’t look at paying out human capital that way.

Understand that everyone in your business is an investment. In them. In you. In your future. Don’t count them like chickens.

How do you find Brendas and Erins?

  1. Be vulnerable and honest about what you need.

  2. Don’t talk about the work, talk about the values behind the work.

  3. Be intentional and bring people in when it scares you a bit.

  4. Delegate and separate roles and responsibilities within interests and skillsets.

  5. Love them like family and be happy for them if they decide to leave for something else. That’s okay. You should want the best for them, especially if they gave their best to you.

  6. Communicate openly and honestly.

  7. Remember, they are an investment, not a cost.

Your Turn

Name your Brenda or your Erin. What do you love about them the most?

To All: Thank you for being on this journey with me – past, present, and future.

Julie

Julie Entwistle MBA, BSc (OT), BSc.

Julie Entwistle is an ICF Associate Certified Coach who works with business owners and professional service providers.

Julie helps her clients by building their business YOU - confidence so they can run, grow, and develop legacy practices that are focused and optimally successful. Julie knows that when professional service businesses do better, their clients also benefit. She knows this because she was one! Prior to becoming a coach, Julie was an independent owner of her own healthcare business before successfully merging, growing, and selling the practice. As an owner Julie had her own business coach, and this was a key element in her success.

Academically, Julie has degrees in Health Studies and Gerontology and Health Science (Occupational Therapy) from the University of Waterloo and McMaster, respectively, and an MBA from Wilfrid Laurier. She attended Queens University as a part-time Doctorate student prior to discontinuing her studies in 2023. Julie is also a Chartered Director and has Board and governance experience.

Julie grew up in a franchise family, so business is in her DNA. She has raised four daughters who are off writing their own stories as young adults. Julie is active and fit with a black belt in Karate, a competitive golf game, and enjoys many other sports. She believes in authenticity, showing kindness to all living things, and is happiest when helping others to build their own wealth and wellness.

Find Julie on LinkedIn at: linkedin.com/in/julieentwistle

https://www.businessyou.ca
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24 - Your Opinion of Me Is None of My Business